top of page


Last revised: June 25, 2023

Thank you for visiting the Privacy Policy of iGEN GOLF LLC (“iGEN GOLF"). This Privacy Policy describes our practices and governs the use of personal information we collect from or about you through our website.This Privacy Policy also explains the rights you have over your personal information and how you can opt out of certain uses and disclosures of your personal information, and, as a courtesy, provides a number of useful links to third party information regarding privacy protections. However, iGEN GOLF does not assume any responsibility for the accuracy and/or completeness of such third party information.

Who We Are and Sites We Own and Operate

iGEN GOLF is a US-based golf equipment and accessories manufacturer and retailer headquartered at 10116 Oro Vista Ave, Sunland, CA 91040 USA.

This Privacy Policy applies to consumers in the United States only. Links within these sites could direct you to third party sites that iGEN GOLF does not own or control. iGEN GOLF has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party sites, which may employ cookies and/or collect personal information. In addition, iGEN GOLF will not and cannot censor or edit the content of any third-party site. We encourage you to be aware when you leave the iGEN GOLF Site, and to read the privacy policy of each website that you visit. iGEN GOLF affiliates may have their own privacy policy governing sites other than the above iGEN GOLF Site.

By further browsing, creating an account, registering on the iGEN GOLF Sites, responding to any of our surveys, promotions or assessments, entering our sweepstakes, contests, or through fittings, other events, or forums which reference these Sites, contacting iGEN GOLF Customer Service, or otherwise utilizing the Services, you agree to this Privacy Policy and consent to the collection and use of your personal information as described in this Privacy Policy, to the extent permitted by law. Where legally allowed only with your express consent, we will affirmatively ask for your consent. Should we make any substantial changes in the way we collect and/or use any personal information we will amend this Privacy Policy, and we may email you to notify you of such changes, and your continued use of any Services constitutes your consent to the amended Privacy Policy. Accordingly, we encourage you to review the current version of the Privacy Policy whenever you visit the iGEN GOLF Sites.


Why We Collect Information

In this Privacy Policy, “personal information” means any information that identifies, relates to, or could reasonably be linked to, you or your household. This information may include your name, address, telephone number, email address, IP address, date of birth, gender, nationality, occupation, personal identification details, golf scores, handicap and other golf-related information, GPS or location data, when enabled , golf club membership, golf product preferences, golf club fitting specifications, photographs, video, preferred communication methods, payment information, your responses to offers, surveys, assessments, sweepstakes, contests or promotions and any other type of information that you choose to provide to us, or that we may collect through other public sources, such as national and regional golf associations.

iGEN GOLF also collects personal information because it is necessary to enable us to deliver products and services. For example, if you order a product, we need to have information such as your billing address, product choice, delivery information, and payment processing information. Your personal information also helps us communicate with you about our latest products, services, special offers, sweepstakes, contests, promotions, surveys, events and tournaments, and other information you might like to know about, if you so choose.

Additionally, we collect your personal information to help us design, deliver operation of, and tailor your experience using our Services. We may also correlate the personal information you have provided with information from other sources, which may help us to develop a more targeted user profile concerning you and/or your demographic information. For example, if you provide us with your personal information, we may crosscheck that against information that might otherwise be available through entities with whom we have a business relationship in order to develop a more in-depth demographic profile of you. We may also process personal information to target specific items of interest to you such as golf merchandise, fitting opportunities, assessments, and events.

Information We Collect

Whenever you register a iGEN GOLF product, send us an email, purchase a product from a iGEN GOLF Site, register on one of the iGEN GOLF Sites, enter a contest or sweepstake, respond to an offer, participate in a promotion, survey or assessment, attend a fitting, submit data through one of our applications, call Customer Service, subscribe to one of our newsletters, interact with us via social media, or otherwise transmit information via any of the Services, iGEN GOLF may obtain and collect your personal information. Over the last twelve (12) months, iGEN GOLF has collected the following categories of personal information:

  • Identifiers , including your first and last name, your postal address, telephone number, and email address;

  • Commercial information , including your physical traits, for example your handedness and handicap, your game performance data, including your golf scores and tracked shots, your equipment fitting specifications, your club preferences and specifications, and any videos or other analysis of your golf swing; loyalty program and membership tier details;

  • Personal information categories listed in the California Customer Records statute , including payment information and your occupation;

  • Protected classification characteristics under California or federal law , including your gender and nationality.

  • Internet or other similar network activity , including information on your interaction with a website, application or advertisement.

  • Geolocation data , including your location on golf courses when you utilize OnCourse 

  • Inferences drawn from other personal information , including to develop a demographic profile of you, which may help us target specific items of interest to you such as golf merchandise, fitting opportunities, assessments, and events.

  • Sensitive personal information , including your precise geolocation when you make use of certain Services.

Information We Collect Automatically

The iGEN GOLF Sites collect certain information indirectly and automatically from you and store it in log files by using cookies and other automated technologies. For more information on our use of cookies, please see below in the “Cookies” section of this Privacy Policy 

In addition to any personal information or other information that you choose to submit to the iGEN GOLF Sites, we and our third-party service providers (including content and analytics providers and advertising companies) may use a variety of technologies that automatically or passively collect certain information. whenever you visit or interact with the iGEN GOLF Sites or one of our advertisements or other content elsewhere online (collectively referred to as “Usage Information”). Usage Information may include the browser, search terms you use; the URL that referred you to a iGEN GOLF Site; all of the areas within the iGEN GOLF Sites that you visit, the time of the visit, the links you select from the iGEN GOLF Sites to elsewhere online, among other information about your visit.

Our systems may also automatically collect your IP address or other unique identifier from your computer, cell phone, or other device used to access the iGEN GOLF Sites (collectively referred to as a “Device Identifier”).

Usage Information and Device Identifiers may be non-identifying or may be associated with you and therefore identifiable. Whenever we associate Usage Information or a Device Identifier with you, as an individual and identifiable person, we treat it as personal information.


Social Media

The iGEN GOLF Sites may now, or in the future, include links to social media. Any information you disclose in these areas becomes public information. You should exercise caution before disclosing your personal information via these public venues, which you do at your own risk. If you do so, you may receive unsolicited emails or "spam" from others. iGEN GOLF cannot safeguard the privacy of personal information you choose to disclose online in this manner.

Computer Profiles

iGEN GOLF may also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we may accumulate visitor data relating to referring domain names, the type of browsers used, operating system software, screen resolutions, color capabilities, browser plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement.

How We Collect Information

We collect information in these primary ways:

  • You give us information directly: We collect information from you when you create an account with us, sign up to receive marketing communications, purchase a product from us, or when you interact with us about a product, service, or promotion we offer.

  • We collect information automatically and indirectly from you: We automatically collect certain types of personal information when you visit the iGEN GOLF Sites. For example, we automatically collect various types of technical information when you use the iGEN GOLF Sites as described in this Privacy Policy.

  • We collect information from other third-party sources: We may obtain information about you from outside sources. For example, we may obtain commercially available information about you from third parties, such as information about golf handicap and golf shot data.

  • We collect performance data to help you choose or customize your golf equipment, to improve your game, and to personalize your experience when using iGEN GOLF products and services.

  • We may also receive information from third parties who provide third-party tracking services through web-beacons as otherwise discussed in this Privacy Policy. 

Please note that your personal information collected by the equipment, software, or tracking technologies owned or licensed by third parties (including shot tracking or golf club sensor technology) is retained by iGEN GOLF and the third parties independently.



Children's Online Privacy Protection

iGEN GOLF does not knowingly collect contact or personal information from children under 13. Nor are the Services intended to solicit information of any kind from children under 13. If we become aware that we have inadvertently received information from a child under 13, we will delete such information from our records. If you want to notify us of our receipt of information by children under 13, please do so by emailing us at

California users under the age of 18 may request the removal of their content or information publicly posted on the iGEN GOLF Sites by e-mailing us at

Please note that most of the user content that appears on the iGEN GOLF Sites is stored and controlled by third party providers; Thus, complete and comprehensive removal of the content may not be possible. To make such a request, email us at with Erasure Law (under age 18) in the subject line, and include your full name, e-mail address, and postal address in your message. We will respond within 30 days or as otherwise required by law.

Use of Cookies

Our browser software transmits "cookies." If enabled, cookies may store small amounts of data on your computer about your visit to any of the iGEN GOLF Sites. Cookies assist us in tracking which of our features you visit most often and what content you may have viewed during past visits. When you re-visit the iGEN GOLF Sites, cookies can enable us to customize our content according to your preferences. We may use cookies to:

  • keep count of return visits to the iGEN GOLF Sites;

  • accumulate and report anonymous, aggregate, statistical information on website usage; and

  • Deliver content and advertising specific to your interests or past viewing history

  • track activity in your online cart.

You can disable cookies. By modifying your browser preferences, you can accept or reject cookies, or request a notification when a cookie is set.


Use of Web Beacons

The iGEN GOLF Sites and certain emails sent to consumers who have not disabled their browsers for web beacons and cookies contain electronic images (called "pixels", "transparent GIF files", or "web beacons") that allow us and our advertising partners to view and access cookies. In general, any electronic image viewed as part of a web page, including an ad banner, can act as a web beacon. A web beacon is a transparent graphic image placed on a web page or in an email, which indicates that a page or email has been viewed or that an email has been forwarded. In some cases, these files are provided by our online management partner. These files enable our online management partner to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to the iGEN GOLF Sites. The cookie was placed by us or another advertiser that works with our online management partner. We may also include web beacons in HTML-formatted newsletters and other emails containing graphics that we send, so we may count the number of newsletters and emails that have been opened and read.

Advertising and Online Tracking

We may also use web beacons, pixels, cookies or other storage technologies, including on the iGEN GOLF Sites and through unaffiliated third-party services such as Google Analytics, Facebook Business Tools, Google Ads and Microsoft Ads, to understand your online behavior on the iGEN GOLF Sites, unaffiliated third-party websites and in communications with iGEN GOLF for analytical, tracking or measurement purposes and to tailor advertisements and other communications, shown and sent to you advertising our and our partners' goods and services. Several of our service providers who utilize these cookies and other tracking technologies on the iGEN GOLF Sites enable you to opt out from receiving this type of advertising. For more information about third party cookies, including information about how to opt out of these technologies For an explanation of how Google uses information from Sites like ours, see .

We also provide you with additional tools to opt out of receiving marketing communications from us, and certain disclosures of your information. Please see the “Your Rights & Choices for Marketing Communications” section of this Privacy Policy for more information.


Use of IP Addresses

iGEN GOLF does not store or record the Internet Protocol ("IP") addresses of visitors to the iGEN GOLF Sites for marketing purposes, although we may store IP addresses in server logs for features such as to keep your shopping cart active, for system maintenance purposes, or to store the source location whenever someone provides personal information

How We Use the Information We Collect

iGEN GOLF may use your personal information in the following ways:

  • to enable us to respond to you generally, or to process, validate and verify requests and/or purchase orders;

  • to perform any services requested by you;

  • to compile and/or distribute aggregate information about our website users and aggregate usage patterns;

  • to provide our own website designers with useful information for improving our websites and developing new features and services that meet your needs;

  • to tailor your experience on the iGEN GOLF Sites and our communications with you, showing you content and sending you information we think might interest you or altering the content and our communications according to your personal preferences and interests; and

  • to share with government agencies, law enforcement, or with third parties if we think we are legally obligated, or to protect ourselves. For example, we will disclose information in response to subpoenas, investigative requests, and reasonable discovery requests.

How We Share Your Information

iGEN GOLF may disclose your personal information to iGEN GOLF affiliate and affiliated companies; as otherwise disclosed in this Privacy Policy; or with your express consent.

iGEN GOLF may also use your personal information for marketing and survey purposes on behalf of itself and its affiliates and subsidiaries. iGEN GOLF may appoint third party agents in connection with such marketing and survey efforts. iGEN GOLF may disclose personal information to select third-party retailers via the iGEN GOLF mobile fitting application, MyFittingExp, while you are visiting these retailers for a fitting, to support your prospective and actual purchases from the retailer.

iGEN GOLF may share your personal information and other data with businesses controlling, controlled by, or under common control with iGEN GOLF. If iGEN GOLF is merged, acquired, sold, or in the event of a transfer of some or all of its assets, iGEN GOLF may disclose or transfer your personal information and other data in connection with such transaction. You will have the opportunity to opt out of any such transfer if, in accordance with applicable data protection laws, it will result in the handling of your personal information in a way that differs materially from this Privacy Policy. We ensure that we have internal data protection policies, procedures, and practices adequately to safeguard the use and security of the personal information and to collect, store, and use it as described in this Privacy Policy.

iGEN GOLF may share your personal information and data with other service providers that support our business and who are bound by contractual obligations to keep personal information confidential and only use it for the purposes for which we disclose it to them. For example, we may share your information with payment processors to help us manage credit card transactions. 

If you have exercised your opt-out rights, iGEN GOLF may use or disclose your personal information for other business purposes, such as: (1) when legally ordered to do so by a lawful subpoena or court order, (2) if you violate or breach an agreement with iGEN GOLF and iGEN GOLF seeks legal redress, (3) if we believe you will harm the property or rights of iGEN GOLF or those of iGEN GOLF's other customers, (4) under exigent circumstances to protect the physical safety of iGEN GOLF, its employees or contractors, users or the general public, (5) to validate credit card numbers for charging for fee services where relevant, (6) where we have some other legal obligation to process your personal information, or (7) in connection with any relevant transaction or other contract we have with you.


Aggregate information

iGEN GOLF may share aggregate statistical information that does not identify you with business partners, sponsors or other third parties for any purpose. For example, we may tell an advertiser that X number of visitors visited a certain area on the iGEN GOLF Sites, or that Y number of men and Z number of women filled out registration forms. Such information is not treated as personal information because it does not identify you.

Unsolicited Email

iGEN GOLF does not send unsolicited bulk emails to anyone who has requested that we do not contact them. We send our newsletters only to those who have subscribed to receive them. If you have inadvertently received one of our newsletters or other marketing communication, or if you simply wish to stop receiving them, please follow the "unsubscribe" instructions contained in each newsletter or send a request to be unsubscribed to . We may still send you emails that do not contain marketing, such as transactional emails should you purchase merchandise via the iGEN GOLF Sites or email notifying you of policy changes including to this Privacy Policy.


iGEN GOLF Text Message Programs

iGEN GOLF offers various text message programs from time to time. You may choose to receive text messages. If you sign up to receive text messages, we will send you marketing and other information. These messages may use information automatically collected based on your actions while on our sites and may prompt messages such as cart reminders, if you have not disabled tracking technologies such as cookies. If you opt to have SMS notifications sent directly to your mobile phone, we receive and store the information you provide, including your telephone number, when you read a message, your carrier's name, the date, the time, and the content of your messages. , transactions you conducted with us on, and any other information that you provide to us.

If you have opted-in to receive text messages from iGEN GOLF, you can opt-out of receiving future text messages at any time by texting STOP to our text messages. Please see the terms and conditions applicable to our  Mobile Messaging Program  to learn more, including how to opt-out of receiving future text messages. Message & data rates may apply. For Customer Service, please contact us at 817.988.6583 between 9 AM and 4 PM PST, Monday through Friday, or email us at 

Your Rights & Choices About the Information We Collect

It is important that you are able to control your personal information. We are committed to providing you with control over your personal information. To the extent required by applicable law, you have the right to request a copy of your personal information that we maintain in our systems and databases and, where appropriate, request that we update, correct, or delete your personal information, or that we do not longer contact you.

Please be aware that it is not always possible to completely delete, erase, or comply with your request with respect to all of your personal information without some residual data backups in our systems and databases, because we still need to process your personal information for the purpose the data was collected, or we need your information to comply with legal obligations, perform contracts, resolve disputes, and for other legitimate reasons.

We are also unable to delete your transactional data related to your purchases and returns because we need to keep these records as long as required by applicable law.

If we are precluded from honoring your request to delete your personal information, we will inform you of the reasons for the decision. We will endeavor to process all such requests within 30 days of receipt or within such other time as specified by applicable law. Please submit your requests to .

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure so that we do not disclose personal information to any person who has no right to receive it. We may also contact you to ask you for further information to verify your identity and in order to speed up our response. For example, we may send a one-time password (“OTP”) or other similar form of verification to your email address or phone number on file with iGEN GOLF. Occasionally, it may take us longer than 30 days to process your request, for example, if your request is particularly complex or if you have made a number of requests. In this case, we will notify you and keep you updated.

If you have a registered account with iGEN GOLF and would like to update or delete your contact information, please visit the “Account Settings” section and update the “Personal Data” section of your personal information details.

Your Rights & Choices for Marketing Communications

You will not receive marketing communications from iGEN GOLF unless you have opted in by checking the box under Account Settings on a iGEN GOLF Site. Should you opt-in to receiving marketing communications, you have the right to opt-out at any time by managing your Account Settings, emailing us at , or clicking on the "unsubscribe" link at the bottom of the newsletter or email. Please note that it may take us 10 business days to honor your request or a shorter period where required by law. You may still receive notifications about iGEN GOLF products and services through one of our phone apps. You can disable such notifications through Settings on your phone or otherwise in accordance with the applicable telephone operating systems (eg, iOS, Android).

Retention of Personal Information

Your personal information may be retained by iGEN GOLF for as long as the purposes for which the personal information was collected continue to be required or if the retention is necessary for our legal or business purposes. For example, we may need to retain your personal information if we need to defend a legal claim or in the case of a dispute. In addition, we retain the right to keep non-identifiable information related to game performance, golf equipment preferences, use of iGEN GOLF products and/or applications for research and development purposes to improve our products and user experience. Should you have opted-in to iGEN GOLF marketing, we will retain your personal information for marketing purposes until you notify us (by opting out) that you no longer wish to receive marketing from us.  

Specifically, iGEN GOLF may retain the following categories of personal information so long as we have a legal or business purpose for it or a legal requirement to maintain it:

  • identifiers,

  • commercial information,

  • Personal information categories listed in the California Customer Records statute,

  • Protected classification characteristics under California or federal law,

  • biometric information,

  • Internet or other similar network activity,

  • geolocation data,

  • Inferences drawn from other personal information, and

  • Sensitive personal information.

Once we no longer have a legal or business purpose for the personal information and no legal requirement to maintain the personal information, we will promptly purge the personal information.

Transfer and processing of information to the United States

iGEN GOLF is a United States corporation headquartered in California. Information we collect from you will be transferred and processed in the United States. Although access to the iGEN GOLF Sites is available around the world, use and enjoyment of the iGEN GOLF Sites is governed and operated in accordance with the laws of the United States. Where activity of iGEN GOLF as operator of iGEN GOLF Sites subjects it to European Union (EU) or United Kingdom (UK) data protection laws, iGEN GOLF complies with the requirements of those laws and regulations. iGEN GOLF makes no representations that the iGEN GOLF Sites are governed or operated in accordance with the law of any other state. If you are located outside the United States,

When visiting the iGEN GOLF Sites your connection will be through and to servers located in the United States. All information you receive from us will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located in the United States. By using the iGEN GOLF Sites and/or submitting information to us, you specifically consent to the transfer of your information to the facilities and servers in the United States, and to those with whom we may share your information as described in this Privacy Policy, to the extent allowable by law. Where legally allowed only with your explicit consent, we will affirmatively ask you for your consent.


The iGEN GOLF Sites use physical, electronic and managerial security measures to protect the loss, misuse and alteration of information under our control.

Some of the iGEN GOLF Sites may require you to set up a user ID and password, for example, to enroll in some of our services or create a purchasing account with us. We recommend that you do not divulge your password to anyone. iGEN GOLF will never ask you for your password in an unsolicited telephone call or email.

Unfortunately, no data transmission over the Internet or any wireless network is 100% secure. As a result, while we strive to protect your personal information, we do not ensure or warrant the security of any information you transmit, and you do so at your own risk. You can report network abuse, including suspected malware or phishing, and any other risk of security violation by emailing .

Additional Information for California Residents

Shine the Light Law

If you are a California resident, you can request a list of personal information, if any, we have shared with third parties for their own marketing purposes. You can make this request once per year. Please be aware that we do not currently disclose personal information to third parties for their own marketing purposes.

To make a Shine the Light request, email us at  with Shine the Light in the subject line, and include your full name, e-mail address, and postal address in your message. We will respond within 30 days or as otherwise required by law.



The California Consumer Privacy Act and Additional State Privacy Rights

If you are a California resident or the resident of another state with comprehensive consumer protection laws, you may have additional privacy rights, including:

  • Request to Know: You may have the right to request the personal information we have about you, the categories of your personal information we have collected, shared, sold or shared, if any, in the past 12 months, the purposes for collecting your personal information, and the categories of third parties we have shared or sold, if any, your personal information with. You may also have the right to request the specific pieces of information we have collected and processed about you.

  • Right to Opt-Out: We do not sell [or share] your personal information.

  • Request to Delete: You have the right to request that we delete personal information collected from you, subject to certain exceptions. We will however maintain a record of your request to delete. Should we be unable to delete your personal information, we will explain why.

  • Right to Correct: You may have the right to request iGEN GOLF correct inaccurate personal information it holds about you. Once we receive and confirm your request, we will use commercially reasonable efforts to correct inaccurate personal information, taking into the account the nature of the personal information and the purpose for our processing.

  • Request this Privacy Policy in an Alternative Format: Should you have a disability you have the right to request that this Policy be provided to you in an alternative format. Please contact us at should you need assistance in this regard.

  • Appoint an Authorized Agent: You have the right to use an authorized agent to submit a request on your behalf. To designate an authorized agent to make a request on your behalf, please provide us with a power of attorney or other legally binding written document signed by you and identifying your agent. To act on your request, the authorized agent must provide sufficient information that allows us to reasonably verify that they have been authorized by you to act on your behalf. We may otherwise deny your' or your’ agent's requests.

  • Non-Discrimination: We will not discriminate against anyone for exercising any of these rights.

  • Right to Appeal: You may have the right to request an appeal of a decision made by iGEN GOLF regarding your rights under state consumer data protection laws. If you wish to request an appeal, email us at


You or your designated agent may exercise any of your California Consumer Privacy Act rights by emailing us at  or calling us at 817.988.6583 between 9 AM and 4 PM PST, Monday through Friday. We will need to verify your identity (or your agent's where applicable) prior to addressing or fulfilling a request made pursuant to the CCPA. Your request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information. If we cannot verify your' or your agent's identity within 45 days, we may deny your request. Otherwise, we will respond within 30 days or within such other time as specified by law.

Questions & Changes to Privacy Policy

We reserve the right to change or update this Privacy Policy at any time, without notice to you, in which case we will post the amended Privacy Policy on the iGEN GOLF Sites, including its effective date. Accordingly, you should check our website to see the current Privacy Policy in effect.

To ask us questions about this Privacy Policy, please contact us by:

Emailing us at:

Calling us at: 817.988.6583 between 9AM and 4 PM PST, Monday through Friday

Writing us at: Privacy Inquiries, 10116 Oro Vista Ave Sunland, CA 91040, USA

bottom of page